It’s Summer and that means getting out in the sun! That also means putting up with the heat. So what do you do when you pick up a 6-pack of Singha and head off to the beach only to realize there’s no fridge or cooler in sight? Well, just make sure you packed a little toilet paper.

That’s right, toilet paper.

No, really! Wade Shepard of VagabondJourney.com explains his first encounter and the science behind using toilet paper to get your beer cold enough to enjoy:

I found the solution when a group of American geology students offered me a beer at a campsite in Iceland. I, of course, accepted. I was handed a bottle of premium Icelandic micro-brew that had wet toilet paper stuck all over it.

“Why is there toilet paper all over your beer?” I had to ask the students.

“Oh, that is to make it cold,” one of them answered. ” The wet toilet paper causes evaporation which cools the beer.”

I grabbed the beer that was handed to me. The toilet paper was dingleberried all over the bottle, but it was cool. I popped open the beer and took a drink. It was, by all accounts, cold enough to enjoy.

We were camping, without refrigeration, and I was drinking a cool beer in the middle of a field in Iceland.

Why This Works

When a human sweats it is not the excreted water — in and of itself — that cools you. It is this liquid evaporating on the surface of your skin that lowers your body’s temperature. The water — in this case, sweat — requires energy to evaporate, and it takes this energy from your skin, essentially stealing its heat and lowering its temperature in the process.

Apparently, this same principal also works for warm beer or other beverages. Just wrap up the bottles in a blanket of wet toilet paper (or another material that retains water but also allows for it to dry) and wait for the water to evaporate a little. The drier the paper gets (the more the water evaporates) the cooler your beer should get.

So the next time someone whines about how their drinks are going to get cold if they accept your invitation for a toast on a mountain top, just tell them not to harbor any worries: if you have a roll of toilet paper, some water, and a little time to wait, you can have cool beer anywhere.

Beer bottle + toilet paper + water + time + evaporation = cold beer anywhere! Now go try this method out… in the name of science, of course.

Cheers,
Mr. Singha

Just in time for summer, Singha 6-packs are just $6.99 until June 25th at all Gelson’s locations. Beat the heat with an ice cold Singha. If you’re on the go and need to cool a Singha down quickly, check out our protip on how to cool a beer with just some tissue paper. Enjoy!

Cheers,
Mr. Singha

Singer, songwriter, actresses are a dime a dozen in Los Angeles so it takes some real talent to stand out in a sea of like faces. Enter SoKo. Originally from France, SoKo first started making waves in the music scene after her song “I’ll Kill Her” became a hit single in Denmark in 2007. Since then SoKo opened for M.I.A., “I’ll Kill Her” was sampled by Cee Lo Green and wrote and featured in Mourir Auprés De Toi directed by Spike Jonze. She’s also starred in 13 French films since 2002.

On Tuesday, June 11, her full length album, “I Thought I Was An Alien,” will be released in the US and she will be performing at Sonos Studio in Los Angeles. Her performance will be accompanied with an art installation and a Q&A session. Her lo-fi dream pop is the perfect sound for summer. Click here to RSVP for this event.

Listening Party with SoKo
Tuesday, June 11th @ 7pm
Sonos Studio
145 North La Brea Ave
Los Angeles, CA 90036

Cheers,
Mr. Singha

On June 6th, StreetWise Partners’ 15th Anniversary Event “Taste of Success” will feature NYC’s top restaurants, mixologist and trendsetters all in the name of empowering low-income individuals. This premier tasting event at the Edison Ballroom will bring together 700+ business professionals to celebrate StreetWise Partners’ successful programs that transform the lives of disadvantaged individuals through a unique career mentoring program. We’ll be there along with 20+ vendors including STK, Swine, Luke’s Lobster, Melt, Mercadito, Mezetto, Tavern 29, Yerba Buena, Greenhook Ginsmiths and many others. This event will sell out so get your tickets soon. Click here for ticket and more event info.

StreetWise Partners’ 15th Anniversary Event “Taste of Success”
Thursday, June 6th
7 – 11pm
Edison Ballroom
240 W. 47th St.
New York, NY 10036

Cheers,
Mr. Singha

This Memorial Day weekend we’ll be kicking back and hanging out by the Scion-turned-grill manned by the fine gentlemen of Seoul Sausage. If you find yourself in Los Angeles on Memorial Day Monday, stop by Seoul Sausage from Noon-5pm as they debut their new signature Korean BBQ plates. Of course, their renowned sausages and balls will also be ready to enter your face. Fellow Great Food Truck Race Season 3 alum Under The Crust will also be out slinging their delicious homemade mini pies.

Seoul Sausage
11313 Mississippi Ave.
Los Angeles, CA

Cheers,
Mr. Singha

Deals are great. We love them. But sometimes, group deals end up as massive cluster-, er, jams when really you were expecting to enjoy something new and convenient for a bargain price. Enter Truffl. Unlike some free-for-all deal sites, Truffl is a members only site offering intimate and exclusive experiences hosted by industry-leading tastemakers based around food & drink, art, fashion, design and music.

We’ve teamed up with Truffl for their Launch Event happening this Saturday in the Hollywood Hills which will showcase dining, mixology, design, music and art experiences that will be the norm for Truffl offers moving forward. The Launch Event will feature two of our favorite restaurants: Jitlada and Umami Burger! For more info on the Truffl Launch Event, membership and other offerings from Truffle head to TRUFFL.la.

Click here to learn more about the Truffle Launch Event.

Cheers,
Mr. Singha

For the last 40 years, hungry New Yorkers have flocked to the 9th Avenue International Food Festival at the beginning of each Spring. The festival celebrates New York City’s prosperous and diverse food culture and cuisine right in the heart of Hell’s Kitchen, just a stone’s throw from Times Square. Since 1973, the festival has closed down 9th Ave. from 42nd to 57th Street to traffic as over a million people celebrate NYC’s ethnic diversity through food, entertainment and every kind of street fair stall in one of the city’s most diverse neighborhoods. Make plans to head down to Hell’s Kitchen on May 18th and 19th from Noon-5pm and eat your way through a New York City tradition with a Singha in hand. See you there!

40th Annual 9th Avenue International Food Festival
May 18-19 from Noon – 5pm
9th Avenue from 42nd to 57th Street
Subway: A,C,E 42 St Port Authority Bus Terminal; C,E 50 St; A,B,C,D,1,9 @ 59 St
Free Admission

Cheers,
Mr. Singha

It’s heating up and that means it’s time to break out the sunscreen (we encourage responsible tanning along with responsible drinking) and swimsuit. One problem with lounging in a bikini is the lack of, well, many things, but most importantly pockets or anywhere to store a bottle opener. But with this simple bikini life hack you can be fashionable, functional and the most popular person at the beach or pool party. Head over to this Instructables howto and see how to turn your bikini into a Beerkini. Enjoying Singha just got a whole lot sexier.

Cheers,
Mr. Singha

Unlimited beers? Silent disco party? The best food truck the city has to offer? Sounds like LiveinSocial’s touring BeerFest is starting back up once again. It’s first stop: Washington DC. Taking over the Fairgrounds Container Park on the weekend of May 4th and 5th, the LivingSocial BeerFest will feature over 50 breweries including Singha. Unlimited pours all day along with live performances by Drop Electric, Ghost Beach and Kristen and The Noise will sure get your booty shaking. Feeling a bit selfish for taking a day to drink and party with friends? Then bring a bunch of non-perishable food items to donate to LivingSocial’s charity partner Move For Hunger. Not a bad way to kick of Spring. For more information and to purchase tickets head over the the LivingSocial BeerFest page here.

Cheers,
Mr. Singha

The 2013 Songkran Thai New Year Festival in Hollywood’s Thai Town was amazing this year. Thanks to everyone that came out and celebrated with us, enjoyed a Singha, watched Muay Thai fights, cheered during the beauty pageant and ate up all of LA’s best Thai food. If you weren’t able to make it, check out the video to see what you missed. See you all again next year.

Songkran 2013 in Hollywood from yourhighFIVE on Vimeo.

Cheers,
Mr. Singha