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CHELSEA USA SUMMER TOUR

Chelsea’s USA Summer Tour will have the current UEFA Champions League champs playing across four cities in July. Their first stop will be in the beautiful Northwest as Chelsea takes on the Seattle Sounders FC, who have won the U.S. Open Cup the past three years, on July 18th. This will be Chelsea’s fifth time playing in front of a Seattle crowd, the first time dating back to 1967 at Memorial Stadium. Next, the Blues head to The Big Apple and square off against Paris Saint-Germain at Yankee Stadium on July 22nd. It will be the first time Chelsea has played a game in NYC since 1954 and you can bet the Bronx will be buzzing with excitement. Then it’s off to the City of Brotherly Love, Philadelphia, to take on the MLS All-Stars in front of a sold out crowd on July 25th. The last time Chelsea played against the MLS All-Stars they fell short, losing 1-0, in 2006. But with the momentum of winning the Champions League, the boys in Blue are sure to come out of the tunnel with revenge in mind. The USA Summer Tour will wrap up in another championship city as Chelsea plays familiar rivals AC Milan at Sun Life Stadium in Miami on July 28th. It will be Chelsea’s first time playing in Florida and the 75,540 capacity stadium will be a sight to behold when Blue Lions take to the pitch.

For ticket information click here.

Cheers & KTBFFH,
Mr. Singha

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WHAT HOPS ARE USED FOR BREWING SINGHA?

Perhaps you’ve asked yourself how Singha gets its unique lager taste. Well, things that come in threes always seem to signify something special. A three ring circus, a hat trick, the original Star Wars trilogy, the elusive NBA three-peat, the three stars that make up Orion’s Belt… and the three hop varieties we use to brew our beer. We source all three of our hop varieties from various parts of Europe depending on the season to make sure we get the best hops available.

The hops we use are Saaz, Perle and Hallertau. The Saaz hops are part of a group of hops known as “noble hops” which were first cultivated for brewing in Central Europe. Why the “noble” label? Because the four hops that make up the “noble” group have been used in beer brewing for centuries, in the case of Saaz hops, they have been grown and cultivated for beer brewing in the area now known as the Czech Republic for over 700 years. Saaz hops have a very mild, herbal and spicy characteristics and is not a very bitter hop. In comparison, Perle hops are a relatively new variety of hops used in the beer brewing world. Perle hops were originally grown in Germany and offer a clean, slightly minty taste with great aroma. And lastly, we have the Hallertau hops, another member of the “noble hops” group. It’s a delicate hop to grow with a low yield and is the preferred hop of Bavarian style brews. In fact, the Hallertau area in Bavaria is the largest continuous hop-planting area in the world. Germany provides about 1/3 of the world’s hops, over 80% of which are grown in Hallertau. We like the Hallertau hops for its floral aroma and slightly fruity and spicy characteristics.

So next time you pop the top of a Singha, see if you can taste each variety of hops we use. But if all you want is to get to a point where your three sheets to the wind, then know that we picked out this specific trinity of hops to make sure the journey is as pleasant and refreshing as possible.

Cheers,
Mr. Singha

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WASHINGTON DC’S ASIA NINE

Looking to quench your thirst in the nation’s capital this week? Every third Wednesday of the month (hey, that’s this Wednesday) is Singha Night at Asia Nine, just blocks away from the National Mall. Asia Nine combines the flavors of Thai, Chinese, Japanese, Singaporean, Korean, Laotian and Vietnamese cuisine for a unique Asian fusion experience. Hang out on the patio with a bucket of Singha or drop an Abe Lincoln for a Singha sake bomb. Who knows, maybe you’ll get tanked with one of America’s best-and-brightest politicians.

Asia Nine is located at 915 E Street NW, Washington, DC

Cheers,
Mr. Singha

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NYC’S LE BARON


Paris. Tokyo. London. Now NYC get’s it’s own slice of Le Baron. A nightlife concept brought to life by André Saraiva, perhaps better known as graffiti artist going the first-name-only route of André and also Monsieur A, Le Baron might just have the tightest door in the Big Apple. After 22-months of labor and speculation, Le Baron just barely opened its doors to the party going public this past January and the party hasn’t stopped since in the three-story party house. Inspired by 1970’s Saigon and drenched in ravishing reds, Le Baron has hosted Fashion Week parties, intimate concerts and the who’s-who of cool in New York. A little bird also mentioned that there’s a back room crawl space for late night/early morning debauchery. If anything, Le Baron might be the most exclusive place in the US of A to throw back a Singha and if you order a beer at Le Baron you’ll find that Singha is the only beer on the list. We can dig that.

Cheers,
Mr. Singha

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TASTE OF THE NATION RAISES MORE THAN $250,000

This past weekend we had the pleasure of being part of Share Our Strength‘s Taste of the Nation event at The Lot in West Hollywood. Gray Arabia of Global Cuisine helped gather 45 of Los Angeles’ top chefs to volunteer their time and culinary skills to help fight childhood hunger in America. The event raised over $250,000 just off ticket sales alone and the attendees were treated to some of LA’s most talked about cuisine. Some of the more unique items were the squid ink fideuà (Lazy Ox Canteen), Mongolian lamb tartare (Lukshon), an avocado melt with Fritos (ink.sack), morcilla crostini with fried quail egg (Mo-Chica), a trio of shrimp, pizza and “pink slime” burgers (Umami Burger), chorizo con huevo made with mini green chorizo links (FIG) and a pastrami monte cristo (Farmshop).


Chef Kris with Jo Stougaard of My Last Bite

We shared a table with the crew of Night+Market as Chef Kris had three offerings for attendees to try. The sai uah (chiengrai herb sausage), sai krok isaan (a fermented pork sausage) and hor ab (catfish baked in a banana leaf with herbs and spices, think of it as a Thai tamale) were hits with the crowd and all can be found on Night+Market’s regular dining menu. We couldn’t have shared the day with a better culinary team.

Cheers,
Mr. Singha

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TASTE OF THE NATION FIGHTS CHILDHOOD HUNGER

This Sunday, June 10th, we are participating in Taste of the Nation, a fundraising event organized by Share Our Strength which is a non-profit dedicated to ending childhood hunger in America. Through their No Kid Hungry program, Share Our Strength supports school breakfast programs, help ensure kids have food at home by helping more eligible families enroll in SNAP, keeps kids fed outside of school by ensuring access to afterschool and summer programs that provide snacks or meals and educates families how to prepare healthy, affordable meals. Since Share Our Strength was founded in 1984, they have raised more than $300 million and supported over 1,000 groups around the world working to end childhood hunger.

Taste of the Nation Los Angeles is one of 41 events across America that will be helping to end childhood hunger. It takes place at The Lot in West Hollywood where host Chef Gary Arabia from Global Cuisine will be welcoming chefs from all over the Los Angeles, including Culina, Whist, BLD, Border Grill, FIG, ink.sack, Lukshon & Father’s Office, and Picca and Mo-Chica, Haven Gastropub+Brewery, along with Angelenos’ favorite bars, wineries, and craft breweries. Those who purchase VIP tickets will enjoy additional dishes from Waylynn Lucas’ (fōnuts) and UMAMIcatassen’s PIGG by Chris Cosentino. Each summer, LA’s hottest chefs and mixologists volunteer their time, talent and passion at Taste of the Nation to raise the critical funds needed to end childhood hunger. We are excited and proud to be sharing a table with Chef Kris from Night+Market to help raise awareness and contribute to Share Our Strength’s cause. For more information about Share Our Strength click here to visit their website or click here to buy tickets for Taste of the Nation Los Angeles.

Cheers,
Mr. Singha

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HAWKEN AND MACHINIMA E3 TAKE OVER

The first day of E3 ended with a bang as Mix Master Mike slayed eardrums and made booties go clap at the Hawken and Machinima E3 after party which took place at the Luxe Hotel in Downtown Los Angeles. Attendees were treated to new, unreleased Beastie Boys tracks throughout the night from the three time DMC World DJ Champion. There was also a gaming area where guests could be one of the first to try Hawken, the most anticipated first person shooter of the year. Who doesn’t love shooting and blowing up opponents while running around in a Mech suit?

Cheers,
Mr. Singha

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“KEEP THE GLASS” AT THE 6740

Hey Singha fans around Los Angeles. In need of some fine glassware for your household? Would you like to procure said glassware while also enjoying a fine drink? Then look no further than The 6740 in quaint Uptown Whittier. Order a Singha at The 6740 during the month of June and you will get a Singha glass to take home with you. To make the deal even sweeter, Singha’s are just $3 at The 6740. Enjoy one of their signature burgers with your ice cold Singha or catch a Dodgers game and order up a grilled foot-long Dodger Dog.

Cheers,
Mr. Singha

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E3s ULTIMATE HANGOUT WITH HAWKEN, MIX MASTER MIKE AND BLACK BOOK MAGAZINE

E3 is back at the Los Angeles Convention Center and already there’s a buzz (Wii U, anyone?). Hopes are high as to what Microsoft will inevitably delay unveil this year with rumors of an Xbox 360 successor going around along with finally showing off what exactly “Smart Glass” is. As E3 grows, we’ll pretend ’07 and ’08 didn’t happen, so do events happening outside of the Convention Center.

Questions: Do you like Mechs and Mech related stuff? Do you like being the first to hear unreleased Beastie Boys material? Do you enjoy booze and free swag? If you answered “HELL YEAH” to all three of those questions then, boy, do we have the perfect E3 event for you. Head over to the Hawken Haven at the Luxe City Center Hotel where E3s Ultimate Hangout is taking place. There will be daytime and nighttime events for Hawken, the most anticipated game of 2012, where you can demo the game yourself on June 5th. It’s like Virtual On on steroids and blasted with a mutating dose of gamma radiation.On June 5th Mix Master Mike of the Beastie Boys will have a special performance featuring unreleased material. The Hawken Haven is located within the brand new FigOly Restaurant, be one of the first to check out DTLA’s new dining hotspot. Then on June 6th RSVP for the BlackBook Magazine party also happening at the Hawken Haven. Check the details below. See you there!



Cheers,
Mr. Singha

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NOW ENJOY SINGHA AT BABY BLUES BBQ WEST HOLLYWOOD


Live in WeHo and looking for a delicious place to grab an ice cold Singha? Then we have some good news for you! Baby Blues BBQ West Hollywood now carries our award winning pale lager. Although BBQ usually brings to mind visions of Texas, Oklahoma and Memphis, Baby Blues BBQ is unique in that they take BBQ techniques from various parts of the American South and put them together using the best quality meats they could get onto their grills. Even their homemade BBQ sauce is a little different as they pulled the recipe from Western North Carolina instead of one of the BBQ sauce powerhouses like Texas, St. Louis or Memphis. It works perfectly with their slow-smoked style as Carolina BBQ sauce is well suited for slow cooked meats and has a nice kick for you heat chasers out there. Their signatures dishes are St. Louis-cut ribs, dry-rubbed babybacks, brisket and pork that are slow-smoked in beer. MEAT SLOW-SMOKED IN BEER, FOLKS! Do I even need to go on? Now go and try out your new favorite summer BBQ joint.

Cheers,
Mr. Singha