We were the official beer for the ultra-secret, tucked away PAX Cabin Off Main for the Sundance Film Festival this year. A small fleet of Black Lincoln Navigators marked with a white PAX ‘X’ stealthily swooped up the RSVP-only entertainment industry professionals and celebrity guests and whisked them to the intimate cabin where plenty of Singha awaited them. Top Chef winner Ilan Hall also prepared dishes off his highly acclaimed menu from his LA restaurant, The Gorbals.
The PAX loose-leaf tobacco vaporizer was gifted to select attendees and quickly became THE coveted gift at Sundance. Singha accompanied celebrities such as Alia Shawkat, Michael Cera, Mekhi Phifer, stars of Sundance films, stars of ‘Suits’, MTV’s ‘Buried Life’, ‘Pretty Little Liars’ and ‘Glee’ as they played Words with Friends and Draw Something by the fireplace and in the game-room of the Pax Cabin.
All photos by Doug Hac.