Just like the Rajasi and like Chelsea Football Club; Singha is the Thai name for this mythical ‘king of the enchanted forest’. Courageous and fearless, this legendary ‘braveheart’ is elegant in its posture, poetic in its movements and strong in its character. These qualities thus translate into Singha Beer.
Singha Beer has been quenching the thirsts of beer drinkers from all walks of life for almost 80 years. It has earned a reputation as one of the finest quality lagers in the world, receiving numerous international awards with a strong global presence in over 50 countries worldwide. The brand upholds its fundamental values of the highest standards and serves as one of Thailand’s most admired brands and one of the few Thai brands that have truly gone international.
With the same shared value as Chelsea Football Club – believing in being the best at everything we do, Singha Beer has become Chelsea’s official Global Partner for four seasons under a platinum partnership agreed with the English Premier League champions. The collaboration between Singha Corporation and Chelsea football club is established under the concept “Spirit of the Champion”. It is a glorious leap forward for Singha Corporation joining hand in hand with Chelsea Football Club, a new generation club that thirsts for victory and accomplishment. Singha is certain that this strategic alliance will propel both organizations the advanced prosperity.
As Official Beer of Chelsea Football Club, Singha has exclusive lager pouring rights at Stamford Bridge venue including stadium kiosks, bars, restaurants and hotels from the start of the 2010/11 season. The Blues supporters can always enjoy Singha as a toast to the matches, to the winning moments and to the lasting friendships.